HOW TO USE THE NEW TV?

UTILIZE PREMIUM CONTENT
 
Tactics that have proven to maximize advertiser’s reach include using a broader mix of networks, running schedules over a longer period of time and using complementary video formats. 
TRANSLATE THE DATA
 
Standard age and gender targeting still builds awareness but using data to uncover deeper consumer insights will augment the results. Building customer segments will help build a plan based on viewing preferences to maximize reach.
MAKE TV ACCOUNTABLE
 
Effectv’s suite of attribution products allow an advertiser to measure website traffic before and after a TV flight, including lift in visitors within 30 minutes of its ads airing and during the course of the campaign.

TV IS NOW ADDRESSABLE

Using Comcast's viewership data, consumer insights and technology. 

TOP BENEFITS OF 

DATA-DRIVEN TV

DELIVER TO HARD 
TO REACH AUDIENCES
 
The most effective advertising campaigns are informed by insights from data. That’s why we use data-driven solutions to find clients’ target audiences.
ELIMINATE 
WASTE
 
A data-driven approach helps you deliver your advertising more precisely, so you can be confident that your advertising dollars are being spent efficiently.
TV IS NOW A FULL 
FUNNEL SOLUTION
 
Data has opened the door to new opportunities. While TV continues to drive upper-funnel awareness, advertisers can now move down the funnel to consideration and intent.
The best of digital with
the power of TV.
© 2020 Comcast. All rights reserved.

Everything you thought you knew about TV advertising is wrong.

Learn how Addressable TV advertising can deliver the right message to the right customers