HOW TO SUCCEED WITH TV

KNOW MEDIA CONSUMPTION
 
Political advertisers who follow the data and understand how their potential voters consume media are able to drive results at the polls.
START CAMPAIGNS EARLY
 
Starting campaigns earlier in the season dramatically increases household reach and effectiveness. 
THE IMPORTANCE OF GEO
 
For political advertisers, being able to target specific geographies plays an important role in your advertising strategy.

DATA-DRIVEN TV IS HERE

DELIVER HARD TO REACH AUDIENCES
 
The most effective advertising campaigns are informed by insights from data. That’s why we use data-driven solutions to find political advertisers' target audiences.
ELIMINATE 
WASTE
 
A data-driven approach helps you deliver your advertising more precisely, so you can be confident that your advertising dollars are being spent efficiently.
TV IS NOW A FULL-FUNNEL SOLUTION
 
Data has opened the door to new opportunities. While TV continues to drive upper-funnel awareness, political advertisers can now move down the funnel to consideration and intent with solutions like Addressable TV.

TV viewing is up 8%! Find out how candidates are adjusting their media strategies for 2020.

ABOUT EFFECTV

Effectv, the advertising sales division of Comcast Cable, helps political marketers and businesses of all sizes combine the targeting and measurement of digital, with the reach and impact of TV — delivering results to grow their business. Learn more at www.Effectv.com

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TV advertising can help the success of your campaign.

EFFECTV'S SOLUTIONS

Contact us directly at 1.888.877.9799